My Family Is Like The Phoenix - Our Personalities Are Born...

My family is like the phoenix - our personalities are born from travesties. â€Å"Obstacles can t stop you, problems can t stop you, most of all people can t stop you, the only one who stops you is yourself.†( anonymous) My definition for perseverance is to keep going through the hardest times in one s life. All the people I know that are kin to me practice steadfastness no matter difficulty or delay in achieving success or perseverance is how to live life. I interviewed three people: my dad, mom, my mom s dad, and myself. The people of my my kin are extremely persistent and resilient. The hardest time in my father’s life was probably childhood. After his mom died when he was 12, my father took care of his brother as if he was his child. As a result of, being raised by his great-grandmother, he was forced to move around often and changed schools mainly in Swannanoa. Even though my dad had a tough childhood, he always looked at the silver lining through the toughest obstacles in his life. Consequently to him not having much family support my dad’s grades weren t high. When my dad, gary, was seventeen he left Swannanoa to join the army. The first time in his life that he was recognized for excelling was when he excelled at the army since it was the first time he was recognized. In only four years of service he became a sergeant. In order to head to college, the army made him leave; he made it as far as possible until then. A little rough and strong, that’s my dad and thatShow MoreRelatedMy Family Is Like The Phoenix Our Personalities Are Born From Travesties1203 Words   |  5 PagesMy family is like the phoenix our personalities are born from travesties. â€Å"Obstacles can t stop you, problems can t stop you, most of all people can t stop you, the only one who stops you is yourself.†( anonymous) My definition for perseverance is to keep going through the hardest times in one s life. All the people I know that are kin to me practice steadfastness no matter difficulty or delay in achieving success or perseverance is how to live life. I interviewed three people: my dad, mom, myRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesthis 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the older cases have faced significant changes in the last few years, for better or for

The Impact Of Stereotypes And Stereotypes - 1178 Words

The Impact of Stereotypes Stereotype: 1. A widely held but fixed and oversimplified image or idea of a particular type of person or thing. 2. A person or thing that conforms to a widely held but oversimplified image of the class or type to which they belong. Stereotypes are one of the most common issues, today and throughout history, that cause our nation to be divided. It has a problem inside and out of country. Stereotypes range from false guarantees to bad interpretations. According to Facing History and Ourselves: Holocaust and Human Behavior, stereotypes are, â€Å"based on real or imagined differences between groups, attaches values to those differences in ways that benefit the dominant group at the expense of minorities and is†¦show more content†¦However, they should not be chastised for their decision. Throughout history, there have been many experiments and works of literature showcasing the effect and various perspectives of being marginalized in society. For example, the prose essay written by Fang Gao titled, â€Å"What it means to be a ‘model minority’: voices of ethnic Koreans in Northeast China.† In this article, he explains the different opinions and struggles that Koreans have, living in China. Gao suggests that Koreans and Asians share the same racials label: portrayed as a model minority that is primed for socioeconomic advancement and academic success (qtd. in Gao 55). This stereotype has a negative effect on both the Chinese and Korean population. The stereotype of a ‘model minority’ is making it challenging for Koreans to become their own individual ethnic group in China. Thus, making them feel unrecognized and marginalized into the chinese population. For instance, some people are proud to be a Korean in China because it often implies the struggle they went through, in able to cross the border of communist North Korea and making it into China. The Koreans accusers expect their children to become successful- in their definition, â€Å"having your head sticking out above others† or â€Å"graduating from college and holding steady, well-respected professional job† or â€Å"self-reliant and financially secure† (qtd. in GaoShow MoreRelatedCommon Stereotypes and Their Impact954 Words   |  4 Pagesï » ¿Introduction A stereotype is in basic terms the generalization of certain groups of people based on either widely-held assumptions or characteristics/behaviors of small samples of the said groups. In this text, I identify three stereotypes I encounter in my daily life and the effect such stereotypes have on other people. The arguments that could be used to either support or discredit the said stereotypes will also be highlighted. Stereotypes Common Stereotypes and their Impact We all encounterRead MoreThe Impacts Of Stereotypes On Society799 Words   |  4 PagesThe Impact Of Stereotypes on Society â€Å"A stereotype may be negative or positive, but even positive stereotypes present two problems: They are cliches, and they present a human being as far more simple and uniform than any human being actually is†. People need to understand stereotypes because they make people look at others differently even though they are the same as everyone else. They impact our society because every day people are judged either for the color of there skin, gender, or even ethnicityRead MoreStereotypes And Its Impact On Society804 Words   |  4 PagesStereotypes are often referenced to provide â€Å"answers† to questions that often need justification. They are used to label and classify how an individual or group of people with generic similarities should act or live based upon their race, gender, appearance, or cultural identity. Every member of society is guilty of stereotyping a group or individual at one point or another; unfortunately, it is â€Å"man’s† way of knowing how to deal with a particular group or person in a singular situation. AlthoughRead MoreResponse Paper: The Impact of Cultural Stereotypes1192 Words   |  5 Pagesï » ¿29 January 2012 Response Paper: The Impact of Cultural Stereotypes Studying language and why people stereotype others can help people understand where some of their feelings about language and culture come from and what they can do to avoid stereotyping people (Van Ginneken, 2007). Cultural stereotypes have a big impact on the daily lives of people, especially after a major event that affects a certain group or was created by people in a certain group. For example, one of the biggest stereotypingRead MoreImpact of Prejudice Stereotype and Discrimination Essay897 Words   |  4 PagesIn the text from American Academy of Pediatrics, prejudice is described as â€Å"prejudgment or irrational generalization about an entire category of people.† (Pediatrics, 2007.) Have you ever caught yourself in the middle of judging someone due to stereotypes? I know I have been guilty of it. Discrimination is â€Å"treating or acting unfairly toward particular categories of people.† (Pediatrics, 2007.) The Conflict Research Consortium states â€Å"P rejudice and discrimination are negative manifestations ofRead MoreImpact Color Associations Have on Gender Stereotypes1353 Words   |  5 Pagesgirls and boys. Throughout this report I will examine the impact that colour associations have on gender stereotyping and how the environments we artificially create add to this establishment of stereotypical beliefs. I will examine how contemporary culture such as media and advertisement contributed to this into creating these superficial connotations? A view from (Bodenhausen Macrae, 1998; Macrae Bodenhausen, 2000), the stereotypes themselves originate in speciï ¬ c beliefs about the sexes thatRead More Cause and Effect Essay - Impact of Stereotypes and Stereotyping875 Words   |  4 PagesCause and Effect Essay - The Impact of Stereotypes In todays society, our natural reaction is to put people into a specific class that we feel they fit into upon our first impression. When we were in high school, they were called clicks. There were your jocks and your cheerleaders, who were usually the most popular students. Along with stoners, nerds, and then the people who really didnt fit into any crowd, they were just there. When we were in high school, all of us wanted to be inRead More The Impact of the Violent African-American Stereotype in Rap Music4585 Words   |  19 Pagesshow that the stereotype of the violent, criminal African-American portrayed in rap music lyrics can become a self-fulfilling prophecy for African-Americans. Repeated and long-term exposure to this stereotypical behavior in rap music lyrics can lead to increased aggression and this stereotype becoming accepted as a social norm by African-Americans. I intend to support my argument with examples and analysis of the violent African-American stereotyp e, and by explaining how the stereotype can becomeRead MoreMass Media Has A Significant Impact On Gender Roles And Gender Stereotypes1978 Words   |  8 PagesThrough these various forms of communication, the sender not only expresses his/her message but also expresses power hierarchies about race, gender, and sexuality that are present in society. Mass media has a significant impact on socializing gender roles and perpetuating gender stereotypes, and to prove that, I am analyzing mass media messages, such as television shows, movies, and advertisements. In American society, there is an obvious gender hierarchy in which men are viewed as strong, powerful, andRead MoreAnnotated Bibliography Agars, M. D. (2004). Reconsidering the Impact of Gender Stereotypes on the1800 Words   |  8 PagesAnnotated Bibliography Agars, M. D. (2004). Reconsidering the Impact of Gender Stereotypes on the Advancement of Women in Organizations. Psychology of Women Quarterly, 28(2), 103-111. doi:10.1111/j.1471-6402.2004.00127.x This article reveals the disparities in the workplace due to gender stereotypes favoring men over women in executive positions. Women have a much more difficult path to obtain executive positions, and maintain them. This article helps by showing the number of high-level women

Jon Stewart America s Politics And Pop Culture

In America, Jon Stewart popularized satirical news shows for Generation Y and Millenials, helping bridge the gap between more traditional news outlets like print newspaper and primetime news programming, with a more youthful Comedy Central-produced program that could be accessed on all mediums, including digital and mobile platforms. While in Europe, I was shocked by the amount of young Europeans that new of Jon Stewart and regularly watched his television program online in their home countries. Much of what they knew about America’s politics and pop culture came from Jon Stewart’s The Daily Show, and some countries like the Netherlands even tried to create their own version of the program. Stewart presented complicated American politics†¦show more content†¦In a sense, the outside pressures can censor a person’s opinion as that person will be held to said opinion for as long as it is remembered. In modern day the ease of consuming news makes it so that the media relays the news of the day to information-seeking Americans, creating few major news channels to inform the masses, often with a political slant. Jon Stewart’s role as a political satirist and news host becomes crucial when placed against the major powers of CNN, MSNBC, and Fox News. Jon Stewart began as host of The Daily Show on Comedy Central in 1998, about two years after Craig Kilborn had hosted it. He would continue hosting until announcing his retirement in 2015. Over his years as host, Stewart saw the switch in the media platforms Americans used to access their news, with more Americans switching to a digital platform, such as the 44 percent of Americans that used the Internet and mobile devices. Despite this switch in platforms, Americans in the 2000s spent just as much time as those in the mid-1990s at actually ingesting news, where the latter relied on more traditional platforms like primetime television and print newspapers. Public Figure Government Scrutinization In the modern day, it is a common practice for political satirists to note the move in the ideologies of the modern day Democratic and, more particularly, Republican parties. As Bill Maher, host of the left-leaning show Real

The Long Walk Home And Sociological Perspective - 2416 Words

Humans often take pride in their ability to think freely and act independently. However, many actions that we perform and certain ways we behave in society are often quickly overlooked and not questioned. We often do not understand why we perform certain tasks or adhere to certain rules. However, we still paradoxically pride ourselves in our freedom. By analyzing the sociological perspective, we can understand how much of a role society often plays in our actions and behavior as individuals in society. Certainly, the sociological perspective can allow us to analyze events in the movie The Long Walk Home more closely. The sociological perspective can allow us to understand how the actions of the characters are often chained and their behaviors controlled by society, through using the theories of social location, social control, and social stratification. The sociological perspective can also allow us to understand why these characters strangely adhered to these forms of oppressive con trol and often resisted change, through using role theory and the sociology of knowledge. Lastly, the sociological perspective will allow us to understand how actors can break free of these bindings, through using an interpretive analysis and applying concepts such as freedom, ecstasy, and bad faith. Overall, the sociological perspective allows us to understand the personalities, actions, and story of The Long Walk Home through revealing to us how these features were guided through control,Show MoreRelatedVideo Analysis on the Long Walk Home749 Words   |  3 PagesSociology Midterm - Video Analysis 1. Summary: The film I chose for this analysis is The Long Walk Home, directed by Richard Pearce. This film is about Odessa, an African-American maid in the Thompson family’s household in Montgomery, Alabama in the 1950s. On December 1, 1955 Rosa Parks ‘refused to obey bus driver James F. Blake’s order to give up her seat in the colored section to a white passenger, after the white section was filled.’ Ms. Parks was arrested and there followed the MontgomeryRead MoreMarriage, Divorce, And Cultural Changes Essay996 Words   |  4 Pagesand cultural changes.† In the article, â€Å"How Cohabitation is Reshaping American families,† it shares that â€Å"most couples marrying today already know what living with their spouse will be like. That’s because they have been living together long before they walk down the aisle. The most common path to marriage is cohabitation, not dating. Once described as â€Å"living in sin† or â€Å"Shacking up,† cohabitation has become an experience.† I thought this was a powerful statement because it explains cohabitationRead MoreThe Final Project : Being Black Essay1674 Words   |  7 Pagesfabric of a community† (Parillo, 2014, p. 27). Native-born African Americans have always been assimilated more than any immigrant group to include Africans and some sociologists argue they share few experiences. Race realism is the progressive sociological approach of studying all â€Å"aspects of race, whether historical, cultural, or biological† (Roodt, 2012). Without understanding race, the problems within American society will continue to multiply and for our country’s race issues to resolve, weRead MoreThe Biological And Physiological Characteristics Between Men And Women1236 Words   |  5 Pagesthroughout the world, but differences in gender do. One is able to see such differences throughout various elements of society such as through mass media and objects. To explain these sex and gender differences one must understand the three main sociological perspectives, which include, structural functionalist, conflict, and symbolic interactionism. Structural functionalist belief that society is a system of interconnected parts that work together in harmony to maintain a state of balance and social equilibriumRead MoreThe Patterns Of Majority And Minority Interaction1376 Words   |  6 Pages This assumption could be classified as a fair generalization as Asian students produce an overall better test score average than other ethnicities. To reiterate upon a previous statement, it is incredibly important that people learn to take a sociological approach when researching other cultures in order to avoid racism, prejudice, and discrimination. Race isn’t the only topic that should be discussed; sexism continues to remain within headlines even in modern societies. The roles of women haveRead MoreMy Life That Have Impacted Me1398 Words   |  6 Pagesevents: Growing up, I split my time equally between two very different households. My parent’s divorced when I was still a baby so I have no memory of ever living with them under one roof. Because I had two homes, however I had what I considered two separate lives. Living in two separate homes I made two groups of friends, knew two different sets of neighbors, had two sets of holiday celebrations, and abided by two separate and drastically different sets of rules. The only thing that was constantRead MoreThe Homelessness Problem Of Homelessness2287 Words   |  10 PagesHomelessness has been an sociological issue for a very long time now. It seems to be a rising issue all over the country. Here in the Portland, Oregon area, we are very lucky. This is a wonderful place to live. Socially, we accept everyone no matter what you look like or believe in. Our mantra is â€Å"Keep Portland Weird.† Honestly, from a sociological standpoint, there are not that many issues, however there is one that is growing and is becoming a major problem. In Portland, we have a major homelessnessRead MoreSociological Imagination Was Coined By Sociologist C. Wright Mills1649 Words   |  7 PagesSociological imagination was coined by sociologist C. Wright Mills in 1959 to describe the ability to remove oneself from a given situation whether it affects your life or not personally and try to imagine the situation or conflict from a different perspective or more global view. It’s the personal perspective that affects our judgments, opinions and actions to a situation. Removal of the personal viewpoint gives us an unbiased way to make a decision that is fair. Removing past prejudices and moresRead MoreThe Invention Of The Automobile Industry1622 Words   |  7 Pagesbeing able to choose where, when, and who to socialize with along with creating trends such as tailgating, road trips, theaters, and festivals. This entire (third-person) essay is based on the sociological imagin ation, a method of viewing society from an observational point of view rather than a personal perspective, in order to understand the impact of cars on society. Cars have been in production since the late 1800s and ever since they became an object of the masses their use has become a force inRead MoreA Woman s Mother And One Brother Are Deceased1538 Words   |  7 Pagesmoment rather than inhibiting her immediate desires for long-term goals. She struggles with respect and valuing herself, with inflexibility in thought processing, displays poor judgment and limited insight. She also has difficulties with accepting responsibility whenever she does something wrong and will instead ask to be removed from her current home and seek respite services. Additionally, she will refuse to attend the day program and will walk to a local town. She cannot read but is able to identify

Solution on Business Development & Chain Planning Systems

Question: Discuss about the Innovation and Business Development for Chain Planning Systems. Answer: Supply chain AC Gilbert mainly adheres to the supply chain planning systems (Tayur, Ganeshan and Magazine 2012). They first look into the demands of the customers and depending on that get the raw materials from the suppliers and deliver the products to the customers. Operational systems The operational system AC Gilbert is can be presented in the form of the following flow chart A small group of designers designs the products. The planning department studies the design and plans the raw materials required for the designs. After the evaluation, the raw materials are then ordered for the manufacturing the toys. The manufacturing department takes the orders from the planning teams and makes the purchases for manufacturing the products and for packaging purposes. After the manufacturing and the packaging is done, the products are then stored in the warehouses, ready to be dispatched. Where the operations for the manufacturing team ends, the operation process for the sales team begins (Davenport 2013). The sales team does the promotion and collects the orders from the customers. In this case, the team will learn the taste and preference the customers. The products are then distributed by using contract transport to the retailers. The retailers then sell the products to the customers. Product/service delivery The products of AC Gilbert were designed to last long and hence, they were packaged well for the delivery. During the delivery, the products were packaged so that it is not damaged. Erector set is packaged in metal boxes that are long lasting (Ahi and Searcy 2013). Key result areas (KRAs) The Key Result Areas (KRAs) will be decided by the profit made by the organization. If the customers are satisfied with the services of the organization, chances will be high that they will make more purchase. Thus, the profit of the organization will be the best way to understand the KRAs. Key performance indicators (KPIs) The time takes between the designing phase and the products reaching the retailers to reach to the customers will help in understanding the effectiveness of the supply chain management. The supply chain management of the organization is mainly based on the demand of the customers (Noruzy et al. 2013). Hence, they should be able to make faster delivery and give prompt services to the customers according to their demands Performance reviews It has been seen that the taste and preference of the customers have evolves over the period of time. The children are preferring more realistic toys rather than the dolls (Park and Shaw 2013). The review of the performance of AC Gilbert will be best told by the customers. When the customers will get the new minds of toys from AC Gilbert, they will be happy and their reviews will help in reviewing the work of AC Gilbert. Service level agreements As the users of the products are customers, and in this case the teenagers, they will be the best people to tell about the Service level agreements (SLA). The assessment made by the customers regarding the quality, delivery and the durability of the products will be considered the exact assessment (Meier and OToole 2013). Quality design/manufacturing Until 1963, the dolls were of poor quality and the similar types and designs of clothes were used repeatedly. As the customers now prefer dolls whose clothes can be changed, hence the design of the clothes were changes by keeping in mind the key result areas (Cina 2013). Sales As per the data, in the year 1965, the sales of AC Gilbert rose drastically from 11.4 million is the previous year. Thus, it can be said that the measures implemented at the organization have been helpful for the organization. However, the sad part is that, it again dropped in the year 1966. Profit The pricing of the products at AC Gilbert needs to be done properly as it can be seen that the profit dropped to $2.6 million in the year 1964 from $5.7 million in the year 1963. However, in the year, 1966, the effective measures taken by the organization proved helpful as it rose to $12,872,000. Supply chain performance (delivery) In the year 1964, the cardboard boxes were replaced by the metal boxes for the delivery of the products. The organization understood that the consumers would like to get products that are durable enough (Green et al. 2012). Business growth staff and management performance and/or turnover The new CEO Isaacson dismissed the sales team that was appointed by Jack Wrather. Isaacson altered the spending and channeled the sakes through independent manufacturers. In this way, they were able to acquire more customers and were updated regarding the taste and preference of the customers. Market share In 1950, AC Gilbert became one of the most famous toy companies of the unites states woth the sales of $17 million at a regular basis. Reputation Formerly known as The Mysto Manufacturing Company, AC Gilbert gained reputation in the market for producing the good quality toys that are durable and innovative. Stability The company gained stability in the market by the constant sales with the good quality products. Profit In spite of high-priced products, the sale of the products was stable. Sales The annual sales regularly topped $17 million. Ability to adapt to change Prior to 1960, the company was not adaptive to change. After the death of AC Gilbert senior in the year 1961, there was change in the product line brought by Jack Wrather. Customer service standards AC Gilbert never produced cheap products and along with the price, they kept in mind to give good quality products to the customers. Innovation Alfred Carlton Gilbert made the innovation in the toy industry by inventing the erector engineering set. Employee performance The employees performed well in the organization and it is due to the hard work of the employees, AC Gilbert was able to high quality toys (Budhwar and Debrah 2013). However, with the death of Gilbert senior, the performance went downhill. Production and manufacturing AC Gilbert produced high quality toys but the ranges of products were limited. They believed that they should be able to satisfy the customers first and should not compromise with the products. Internal As AC Gilbert mainly deals with the toys that are used for educational purpose, hence, it is important that the organization consult engineers. The engineers might help in giving ideas to enhance the quality of the products and the latest changes in the technological field that could be incorporated in the products. AC Gilbert needs to hire effective staffs for the manufacturing process. Those staffs will be able to meet up to the demands of the customers. The manufacturing staffs will be able to understand the designs that will be given by the designing department. As the organization has been through a downturn, hence, it is important to gore human resource manager who will be able to tell about the thought process of the employees (Armstrong and Taylor 2014). After the downturn, the employees need to motivation to perform better in the competitive market. External To enhance the business of the organization, marketing consultants could help the organization to perform better. As the demand for the new era of toys is on the rise, hence, the marketing consultants could help AC Gilbert to identify the prospective customers in the field. The need for advertising experts will be less as AC Gilbert is doing an extensive advertising for the organization. References Ahi, P. and Searcy, C., 2013. A comparative literature analysis of definitions for green and sustainable supply chain management.Journal of Cleaner Production,52, pp.329-341. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Budhwar, P.S. and Debrah, Y.A. eds., 2013.Human resource management in developing countries. Routledge. Cina, C., 2013. Creating an effective customer satisfaction program.Journal of Consumer Marketing. Davenport, T.H., 2013.Process innovation: reengineering work through information technology. Harvard Business Press. Green Jr, K.W., Zelbst, P.J., Meacham, J. and Bhadauria, V.S., 2012. Green supply chain management practices: impact on performance.Supply Chain Management: An International Journal,17(3), pp.290-305. Meier, K.J. and OToole, L.J., 2013. Subjective organizational performance and measurement error: Common source bias and spurious relationships.Journal of Public Administration Research and Theory,23(2), pp.429-456. Noruzy, A., Dalfard, V.M., Azhdari, B., Nazari-Shirkouhi, S. and Rezazadeh, A., 2013. Relations between transformational leadership, organizational learning, knowledge management, organizational innovation, and organizational performance: an empirical investigation of manufacturing firms.The International Journal of Advanced Manufacturing Technology,64(5-8), pp.1073-1085. Park, T.Y. and Shaw, J.D., 2013. Turnover rates and organizational performance: A meta-analysis.Journal of Applied Psychology,98(2), p.268. Tayur, S., Ganeshan, R. and Magazine, M. eds., 2012.Quantitative models for supply chain management(Vol. 17). Springer Science Business Media.

Zara Case Analysis for Supply Chain Issues and Operations - Sample

Question: Discuss about the Zara Case Analysis for Supply Chain Issues and Operations. Answer: Introduction The main aim of this assignment is to solve the case of Zara by presenting the case analysis based on the supply chain operations by highlighting the issues faced by the company. The case analysis is presenting importance of supply chain, logistics management along with the flows of supply chain. The analysis for the company is done by using the Melnyks Model where influence of technological integrated system is analyzed. The analysis is presenting the overall insight of the situation faced by Zara Company on domestic and Global level in the operations of supply chain. Companys Review Zara is the retailing store dealing in clothing segment, the company is leading on global level where it is also facing the global issues in competition. The store was started in Spain as a small store not it is leading on the global level as the largest clothing retail company. The founder of the company is Amancio Ortega who is counted on 4th number in the world among the richest people. Zara adapted slow expansion process at the beginning of the business and by the year 1990 stored expanded to whole Europe and now company is having 6500 retailing stores in 88 countries in the world. Although the company is gaining competitive edge and has created a strong position in market by offering fast changing fashion trends (Sorescu et al., 2011). The demand and supply relations are also playing significant role where company is handling the operations of supply chain. Zara Company faced issues to meet the customers expectation due to which the demand decreased and supply increased which created the surplus. The supply of clothes in the regions of the world was done by Zara without having the information and knowledge about the customers preferences. The year 2009 was proved to be a financial year for the Zara where its growth rate turned 9% in exchange rate. The sales and gross profit margins were increased by 7% and around more than 60 million Euros; up till then the company is leading in the market with sustainability. The expansion strategy adapted by the company based on the idea of making people aware of good fashion sense. So far company is satisfying the customer needs and also gaining interest towards the environmental sustainability by adapting lean or green production procedures (Sull and Turconi, 2008). Zara is pro viding the trendy clothes in short quantity of time where in one season Zara introduces multiple fashion trends so customers have the flow of products they are using (Ghemawat, Nueno and Dailey, 2003). Issues Faced by the Company Zara is dealing in the supply chain as a retail store with the division of two segments; men and women clothing the same market is full of the products and brands with luxury brands in rest of Europe where completion seems strong as company is operating in perfect competition. Zara adapted different marketing strategies to cover the needs of targeted segments on global level whereas; the company faced issues related to maintaining the inventory and supply of the fashion appraisals in the market in different countries (Tokatli, 2008).Zara Company faced issues to meet the customers expectation due to which the demand decreased and supply increased which created the surplus. The supply of clothes in the regions of the world was done by Zara without having the information and knowledge about the customers preferences. As competitors were dealing with the innovative and technological equipment to support the supply chain operations Zara was lacking some criteria of logistics management wh ere supply in few regions of the world became slow (Dawson, Larke and Mukoyama, 2006). Zara was offering the same clothing trends in all over the world where it faces the issues related to the supply surplus due to the reduction of demand in Indian markets and in South Asia where people having different lifestyles and clothing sense (Colla and Dupuis, 2002). Zara sales decreased due to the situation where supply of manufactured clothes were not meeting the demands of customers. On the other hand, the fast changing trend in the market Spain and Europe were threatening the sales and market position of Zara where Zara tried to reduce the intervention of third parties. Customer logistics are the main aspect where in most of the regions Zara is having slow supply due to the lack of strategic logistics management operations. The manufactured goods inventory in the warehouses are giving the holding cost as well which is also effecting the financial values of the company (Burt and Davies, 2010). Factors Associated with Supply Chain Operations: Customers Demand Based Supply As per the analysis of Christopher, Lowson and Peck (2004), it has been found that Zara Company faced issues to meet the customers expectation due to which the demand decreased and supply increased which created the surplus. The supply of clothes in the regions of the world was done by Zara without having the information and knowledge about the customers preferences. In most of the regions like South Asia people had entirely different taste of fashion which was quite threatening for Zara to sustain in that market during the expansion period whereas; Colla and Dupuis (2002) stated that customer demand based supply is the part of a production where company required to supply the products that are demanded and needed by the customers. However, the push strategy is supply chain also indicated and navigates that manufacturing companies required to estimate demand by understanding the customer preferences and then design or offer the products with push strategy. Material Costing by Inventory Management In the views of to Koh, Kim and Kim (2006), it has been analyzed that material costing and inventory management are the two main component in the production and distribution procedures. Zara faced issues in the beginning where company faced increasing holding cost over the manufactured products in the warehouses whereas; the company was lacking with the automated warehousing and autonomous cars where management were failing to reach and supply the clothes in international markets. The manufactured inventory kept in warehouses were increasing the cost and seasonal changes were bringing the change in demand of customers Importance of Strategic Logistics Management According to Bowersox, Closs and Cooper (2002), it has been evaluated that meeting customer demand is the main concept and aim of logistics management. The operations and activities of strategic logistics management helps the business companies to meet the customer demand on time by delivering the products on it targeted destination. As stated by Stock and Lambert (2001), logistics management plays and important role in satisfying customers need on time as reaching the customer customers need requires to reach the retail stores at time by handling the distribution. The advance transportation management system (TMS) is the part of strategic logistics management where business companies are using fast manufacturing procedures and then TMS helping them to distribute the products to the end users in the retail stores. Customer traffic in retail stores in seasonal sales initiates the visible role and position of logistics management. In the views of Christopher (2016), it has been found that successful business companies are using logistics management and gaining competitive edge where it requires them to reach the customers need right on time. The shipments of the products on global level where business companies need to cater the global demand is done by the logistics by cargoes. Fawcett, Ellram and Ogden (2014) described that logistics management implementations helps the company to control the finished goods inventor by delivering it in the automated warehouses through autonomous cars and then distribute it further with AFVs to the retail stores. Flows of Supply Chain: Integration In the views of Stadtler (2015), it has been identified that effective supply chain operation requires the consistency in integration where an integrated system should be consisting; Suppliers, manufacturers, distributors, warehouses, logistics and retailers. An integration in supply chain operations aims to reach the customer from the point of purchase. The companies having their own retail stores having pressures to support and cover the demand of customer on global level whereas; Silvestro and Lustrato (2014) stated that system integration is helpful where most of the companies are now using technological support as automated warehousing and autonomous cars to support the integrated and interlinked operations of supply chain. Technological Support According to Monczka et al. (2015), it has been found that technological support to the supply chain system is important where business companies lacking in the adaptation and investment in technological support facing issues and losing the customers. The technological support to the system integration in supply chain helps the companies to cover the demand on extensive level whereas; manufacturing and distribution procedures are the two main components where managers requires to consider the technological support by bringing innovation in operations. Technological support like automatic bar code system which is used in retail stores helps to indicate and analyze the inventory left in stores to sell so company can control and manage the production and distribution procedures at the back end. Logistics Operations In the views of Gilmour (2013), it has been found that the advance transportation management system (TMS) is the part of strategic logistics management where business companies are using fast manufacturing procedures and then TMS helping them to distribute the products to the end users in the retail stores. Customer traffic in retail stores in seasonal sales initiates the visible role and position of logistics management. Logistics management implementations will help Zara Company to control the finished goods inventor by delivering it in the automated warehouses through autonomous cars and then distribute it further with AFVs to the retail stores. System Integration and Role of Logistics in Zaras Case As per the analysis of Varley (2014), it has been found that the Zara was lacking with the automated warehousing and autonomous cars where management were failing to reach and supply the clothes in international markets. The manufactured inventory kept in warehouses were increasing the cost and seasonal changes were bringing the change in demand of customers whereas; it requires the company to consider the logistics operation where they need to implement the technological support whereas; Christopher, Lowson and Peck (2004) stated that integration in supply chain operations aims to reach the customer from the point of purchase. The companies having their own retail stores having pressures to support and cover the demand of customer on global level whereas; system integration is helpful where most of the companies are now using technological support as automated warehousing and autonomous cars to support the integrated and interlinked operations of supply chain. In the views of Tokatli, (2008), it has been found that the supply of clothes in the regions of the world was done by Zara without having the information and knowledge about the customers preferences. In most of the regions like South Asia people had entirely different taste of fashion which was quite threatening for Zara to sustain in that market during the expansion period whereas; Monczka et al. (2015) stated that advance transportation management system (TMS) is the part of strategic logistics management where business companies are using fast manufacturing procedures and then TMS helping them to distribute the products to the end users in the retail stores. Melnyks Model Analysis of Melnyks Model for Technological Integrated System for Zara; Impact Comments Sustainability Neutral The integrated system of the company is sustainable which is quite balanced. The company is operating its supply chain operations by using a sustainable integrated system that is equipped with the technological support and management intervention. Resilience Neutral Technological support to the integrated system is balanced where company is sustained in market so far with productivity and effectiveness Innovation Positive The use of automated warehousing and 3PL channels will be helpful for the company where a company is needing the strategic implementation of innovation. Security Positive The security is the positive aspect of integrated supply chain system where a company has secured it internal and external operations by considering the security aspects. Costs Negative The cost is exceeding due to the slow adaptation of technology and innovation to support the integrated system where most of the operations are handled through manual integration. Responsiveness Neutral. The responsiveness towards technologically integrated system is quite slow where a company is showing balanced behavior towards the adaptation of technological equipment and system. Analysis of Melnyks Model for Autonomous cars and Automated Warehousing; Impact Comments Sustainability Positive The use of autonomous cars can be effective for the company as it will help to reduce the time of performance in the supply chain operations of Zara Company. Resilience Neutral The adaptability is slow where a company is most of the regions are not sustaining with resilience due to the absence of autonomous cars and automated warehousing. Innovation Neutral The use of automated warehousing and autonomous cars will be helpful for the company where a company is needing the strategic implementation of autonomous cars in supply chain operations. Security Positive The security is the positive aspect of integrated supply chain system where a company has secured it internal and external operations by considering the security aspects. Costs Negative Zara is not using AFVs to support its logistics where it is also increasing the cost due to the absence of autonomous cars in the integrated system of supply chain and logistics. Responsiveness Neutral The responsiveness towards adapting the automated system is quite slow where a company is showing balanced behavior towards the adaptation of technological equipment and system. Logistics Management Utilization for Zara 300 Customer demand based supply is the part of a production where company required to supply the products that are demanded and needed by the customers. However, the push strategy is supply chain also indicated and navigates that manufacturing companies required to estimate demand by understanding the customer preferences and then design or offer the products with push strategy (Monczka et al., 2015) The manufactured inventory requires the on time delivery and in the case of Zara the implementation of strategic logistics management with the support of autonomous cars and automated warehousing will be favorable for the company to reach the customer demand and supply the clothes on time in the season of requires fashion. The advance transportation management system (TMS) is the part of strategic logistics management where business companies are using fast manufacturing procedures and then TMS helping them to distribute the products to the end users in the retail stores. Customer traffic in retail stores in seasonal sales initiates the visible role and position of logistics management (Colla and Dupuis, 2002). Integrated system of Zaras supply chain should be considering the use of TMS as the part of strategic supply chain operations. The TMS will be helpful for the company to cover the customers demand on domestic level and international level well. The integrated system of the company is sustainable which is quite balanced. The company is operating its supply chain operations by using a sustainable integrated system that is equipped with the technological support and management intervention. The adaptability is slow where a company is most of the regions are not sustaining with resilience due to the absence of autonomous cars and automated warehousing. Logistics management implementations helps the company to control the finished goods inventor by delivering it in the automated warehouses through autonomous cars and then distribute it further with AFVs to the retail stores. Strategic Supply Chain Operations for Zara Strategic supply chain implementations help to the business companies to sustain in the market on the global level in long run. Companies are adapting strategic supply chain operations by adopting innovation and technology in their supply chain operations (Colla and Dupuis, 2002). Meeting customer demand is the main concept and aim of logistics management. The operations and activities of strategic logistics management helps the business companies to meet the customer demand on time by delivering the products on it targeted destination. Zara Company should be considering the strategic implementation with the support of integrated technological system of supply in the market. The main aspect for the implementation of strategic supply chain for Zara Company falls under the consideration of customer driven demand and meeting the demand by providing what customer needs. The manufactured inventory requires the on time delivery and in the case of Zara the implementation of strategic logist ics management with the support of autonomous cars and automated warehousing will be favorable for the company to reach the customer demand and supply the clothes on time in the season of requires fashion. Strategic supply chain operations requires technological support to the supply chain system is important where business companies lacking in the adaptation and investment in technological support facing issues and losing the customers. The technological support to the system integration in supply chain helps the companies to cover the demand on extensive level (Bowersox, Closs and Cooper, 2002). Integrated system of Zaras supply chain should be considering the use of TMS as the part of strategic supply chain operations. The TMS will be helpful for the company to cover the customers demand on domestic level and international level well. Logistics management implementations helps the company to control the finished goods inventor by delivering it in the automated warehouses through autonomous cars and then distribute it further with AFVs to the retail stores. Recommendations Zara should be investing in RD to understand the measures of the innovation and technology to support the supply chain operations. The adaptability towards integrated system with autonomous cars and logistics management is low where Zara needs to focus on investing on logistics management as to control the slow growth and expansions. Zara requires to use strategic supply chain operations; TMS will be helpful for the company to cover the customers demand on domestic level and international level well Conclusion The overall case analysis of showing the significance of logistics management operations and use of integrated technology in the supply chain operations whereas; it has been analyzed that that customer demand based supply is the part of a production where company required to supply the products that are demanded and needed by the customers. However, the push strategy is supply chain also indicated and navigates that manufacturing companies required to estimate demand by understanding the customer preferences and then design or offer the products with push strategy. Moreover, the case analysis done Melnyks Model is indicating that; integrated system of the company is sustainable which is quite balanced. Zara Company faced issues to meet the customers expectation due to which the demand decreased and supply increased which created the surplus. The supply of clothes in the regions of the world was done by Zara without having the information and knowledge about the customers preferences. In most of the regions like South Asia people had entirely different taste of fashion which was quite threatening for Zara to sustain in that market during the expansion period whereas; company is operating its supply chain operations by using a sustainable integrated system that is equipped with the technological support and management intervention. Logistics management implementations will help Zara Company to control the finished goods inventor by delivering it in the automated warehouses through autonomous cars and then distribute it further with AFVs to the retail stores. References Bowersox, D.J., Closs, D.J. and Cooper, M.B., (2002).Supply chain logistics management(Vol. 2). 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