Critical outcomes of assignments 1 and 2 and profile for assignment 3 Essay

Critical outcomes of assignments 1 and 2 and profile for assignment 3 - Essay ExampleWhen we look at the three advertisements in question, namely BMW, Nike and Adidas, there are strengths and weaknesses that are projected, related to how these nocks are advertised. For instance, in the BMW adverts, the positive side displays confidence, vitality, demeanor a increase that is coveted by others who dont have it. While on the d deliverside, it at present attacks a rival mug (Audi) by implying that it is inferior and thus may displease the consumer segment who own or prefer Audis at present. What remains to be seen as the most important point though, is that end-to-end the advertisement an effort is made to establish an emotional connection between the end consumer or the bottom market and the brand. This is done by projecting the brand image in such a flair that people who own BMWs feel proud of their obtain and people who dont, but aspire to purchase a BMW covet the brand for t he luxury it is posed as and the glamour it will bring to their lives when they do eventually purchase it. Kotler (2000) says that a brand can be defined as the name, associated with one or more items in the product line, that is used to identify the source of character of the item, elaborating this point, Keller (2003) says that then, essentially, whenever a trafficker farms a new name, logo, or symbol for a new product, he or she has puddled a brand. This holds true when practically examined as well. Every now and then, companies are coming up with new brands, all(prenominal) with its own identity and image, each portraying a different color and image and each creating a separate emotional bond with its target market. Branding thus becomes a critical component of a particular products strategy (Kotler, 2000). The importance leant to the brand is due to the fact that this is the part of the product that will be actually communicated to the target market, in essence the marketer s will use the brand to create and allure for the customers and pique their interest to reel them in. however, in the highly competitive market that firms operate in, in this day and age, only creating a brand is not sufficient. To be successful, a brand must create a strong and distinctive image (Kohli and Thakor 1997) which means that it is essential for a brand to define its singular selling point or its factor of differentiability. Kapferer (1997), says that a brand has eight functions to complete identification, that is to be up to(p) to be easily identified by its target market, practicality, that is to be economical to guarantee a repurchase, guarantee, that is to be quality consistent, optimization, that is to be the category/market leader, characterization, that is to build a strong brand image and identity, continuity, that is to turn in continued satisfaction, be hedonistic, that is create an attraction and allure and be ethical, that is socially responsible in actions and implications. Ghodeswar (2008) says that create a brand from the ground up takes time, the most important thing to focus on is differentiability of the brand so that the customers can forge a bond